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New Alternative Protein Asia offers B2B platform for maturing industry
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Saturday, 25 June, 2022, 08 : 00 AM [IST]
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Singapore
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FHA-Food & Beverage, happening from September 5-8, 2022, at Singapore Expo & Max Atria, has announced the launch of a brand new 1,300sqm feature area – Alternative Protein Asia, to satisfy the region’s fast-rising demand for sources of protein and offer a B2B platform for leading manufacturers, emerging talent, investors and thought-leaders to meet.
Rising demand for food in Asia
The alternative protein market is estimated to be worth $27.05 billion by 2027, and it is likely that Asia will determine the global protein growth for decades to come. Asia’s population of more than 4.7 billion makes up approximately 60 per cent of the world’s population of 7.9 billion. This, coupled with rising incomes of a growing affluent middle class who are spending more on food purchases, are the primary factors for fuelling the rise in meat consumption and food production. The result of this rapidly increasing affluent consumption of meat in Asia also leads to a higher rate of lifestyle diseases such as diabetes and obesity and as such, health is becoming a concerning issue in Asia.
Furthermore, countries enacting food export restrictions on certain items such as chicken and wheat as a precautionary measure over concerns of domestic food security has caused disruption in food supply chains and prices, especially for nations such as Singapore which is heavily reliant on food imports.
This underscores the importance of a bigger focus on research into urban food production and alternative food sources to boost food security. Recognising this, Alternative Protein Asia is launched as part of FHA-Food & Beverage’s commitment to supporting the collective effort by governments and the food industry to solve Asia’s food challenges, with solutions that can relieve the rising pressures levied on the already fragile food ecosystem and cater to consumers’ growing preference for healthier, safer, more sustainable food.
Alternative Protein Asia – Satisfying Asia’s demand for protein-rich products
Occupying over 1,300sqm of Hall 1 at FHA-Food & Beverage, Alternative Protein Asia is a new feature area for the showcase of tasty new products through culinary demonstrations, innovative start-ups, novel companies that seek to break into the Asian markets. Exhibiting companies include Impossible Foods, Tindle, First Pride, Harvest Gourmet, Oatside, Big Idea Ventures, Finnebrogue, GrowthWell, Shiok Meats and others.
Besides the large exhibition area, Alternative Protein Asia will also feature an exciting four-day conference programme highlighting the now and next for the industry with over 30 thought leaders and experts from Good Food Institute (GFI), Nestle, Tyson Foods, Accor, AgFunder VC, Global Data, Aleph Farms, Euromonitor, NTUC Fairprice, SaladStop!, Singapore Management University (SMU), Nanyang Technological University (NTU), Nanyang Polytechnic (NYP), Innovate360, The Trendlines Group, Green Rebel Foods and many more.
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