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Netsurf unveils products - cattle feed concentrate, plant defence booster
Friday, 24 June, 2016, 08 : 00 AM [IST]
Our Bureau, Bengaluru
Netsurf one of the leading direct selling companies in India, with a strong portfolio of agriculture products for organic farming, has now unveiled two products to further boost the cause of organic farming in India. The products launched under the brand name Biofit are Cattle Feed Concentrate (CFC) Plus and Wrap Up, which is a plant defense booster.

Both the products have been totally researched and manufactured in India at the company’s Department of Scientific and Industrial Research (DSIR)- accredited state-of-the-art agriculture plant located at Jejuri, Maharashtra.

The 16-year-old company has introduced innovative and result-oriented products in the market in last 15 years. Over a million farmers across India are using its products. These are produced at its captive manufacturing facility at Jejuri. The agriculture unit is fully equipped to process production for multiple categories and currently carries out production for categories like microbial bio-fertilisers, micro nutrient fertilisers, microbial bio-pesticides, herbal bio-pesticides and plant growth promoters. The company operates in over 22 states & 300 districts of India covering 0.7 million independent distributors.

CFC Plus is an advanced formula addressing livestock nutrition. It is enriched with prebiotic and probiotic, essential fatty acids, vitamin E, selenium and digestive enzymes that help in better feed utility for the animals. The new product increases milk yield by 10% - 15% besides fat percentage and protein content in the milk. It also helps in increasing lactation period and sustains milk production even under stress conditions and also majorly helps in preventing metabolic disorders. The new product also enables better growth and development of skeletal system and helps in maintaining the skin coat luster.

Wrap Up is a plant defence booster derived through a culture of microorganism. Once applied via foliar spray, it provides plant protection against microbial infection by forming a thin coat on the applied parts of the plant. This creates a structural barrier, which helps plants to defend microbial invasions. In addition, the metabolites from microorganism act as growth enhancers helping the root systems to absorb more nutrients. In addition, metabolites secreted by microorganism help in root system development and photosynthesis, thereby promoting and enhancing plant growth.

The new product offerings also are in line with government initiatives to promote organic farming in India, Paramparagat Krishi Vikas Yojana (PKVY) also known as ‘Traditional Farming Improvement Programme.’ The objective is to promote organic farming through adoption of organic village by cluster approach and organic certification. In order to implement the PKVY in 2015-16, an amount of Rs 300 crore has been allocated. A sum of Rs 412 crore has been allocated by the government to implement the PKVY in the financial year 2016-17.

“These two new products will further help the farming community. The new product offerings are in line with government’s various initiatives to promote organic farming in India. Organic farming in India is gaining a lot of momentum. There is tremendous growth in demand for organic agriculture products in the last few years,” said Sujit Jain, CEO & MD, Netsurf.
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