|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Nestle starts Serve Safe Food in Maharashtra; Unveils Milkybar Wowsomes
|
|
Thursday, 29 March, 2018, 08 : 00 AM [IST]
|
|
Our Bureau, Mumbai
|
Maharashtra chief minister Devendra Fadnavis inaugurated Project Serve Safe Food, a programme run by Nestlé India in collaboration with the state Food and Drugs Administration (FDA) and the National Association of Street Vendors of India (NASVI).
The programme will train the street food vendors in the western state through a mobile van on important and critical subjects like health, hygiene, safe food handling, waste disposal and entrepreneurship with the support of FDA Maharashtra. Besides food safety, the aim is to help enhance the livelihoods of street food vendors across the state.
Project Serve Safe Food has already benefited close to 5,000 street food vendors across India since its launch in November 2016, and is expected to benefit an additional 3,600 street food vendors across the state of Maharashtra.
Speaking on the occasion, Fadnavis said, “If we can make street food vendors aware of the importance of food safety and hygiene, it will lead to a brighter future for them. This initiative is a great way to not only ensure healthy food for consumers, but also to enable street food vendors to sustain better livelihoods.”
Swati Piramal, vice-chairperson, Piramal Enterprises Limited, and director on the board, Nestlé India, said, “Enhancing livelihoods and ensuring safe food is at the core of Nestlé India’s societal initiatives.”
“This training programme will enable street food vendors to serve clean and hygienic food. This initiative will go a long way in improving the livelihoods of street food vendors and ensuring that food served to people is safe and healthy,” he added.
Suresh Narayanan, chairman and managing director, Nestlé India, added, “We want to build and share knowledge through collaborative partnerships to help improve food safety in the country.”
“I would sincerely like to thank the Government of Maharashtra and NASVI for supporting this initiative and enabling all the participants,” he added.
According to Arbind Singh, national coordinator, NASVI, “Maharashtra has a vast number of street food vendors and this training programme will help increase their incomes and promote a healthier state.”
“NASVI also updates the data of trained street food vendors on the Streetsathi app, which promotes street food vendors and helps them sustain their livelihoods in turn,” he added.
Innovation to reduce sugar by 30%
Nestlé launched Milkybar Wowsomes, the first chocolate using Nestlé’s new structured sugar to reduce sugar by 30 per cent versus comparable bars.
The new Milkybar Wowsomes achieves the sugar reduction using only natural ingredients and with no sweeteners. It has milk as the number one ingredient, contains crispy oat cereal and is a source of fibre.
Milkybar Wowsomes will appear in stores in the United Kingdom and Ireland in the coming weeks, meeting the growing demand of parents for better treats.
The sugar reduction comes thanks to a scientific breakthrough that Nestlé first announced in 2016.
Researchers at the company changed the structure of sugar using only natural ingredients. They created an aerated, porous sugar that dissolves more quickly in the mouth. This allows someone to perceive the same sweetness as before while consuming less sugar.
Nestlé is committed to further advancing the nutritional credentials and wholesomeness of its children’s confectionery.
It, therefore, plans to apply the sugar technology to further children’s chocolate brands. The goal is to reduce sugar content naturally, while maintaining great taste.
The innovation is in line with Nestlé’s purpose of enhancing quality of life and contributing to a healthier future.
The company started its sugar reduction journey in 2000. It made a first public commitment to reduce sugars in a range of products by 10 per cent between 2014 and 2016.
Nestlé has pledged to further reduce the sugars in its products by a further five per cent, on an average, as part of a range of 2020 commitments.
The company’s teams in Switzerland, the United Kingdom and the Czech Republic took just over a year to turn the structured sugar innovation into a new product. Milkybar turned out to be a natural fit for the structured sugar.
Launched in the UK in 1936, Milkybar is one of Nestlé’s most iconic chocolate brands. It is a popular choice for parents in the UK for their children, thanks to its mild and creamy taste and high milk content.
In 2007, the brand moved to all-natural ingredients. In 2017, milk became the number one ingredient in the recipe.
Now, in 2018, with the launch of Milkybar Wowsomes, the brand is offering a new alternative with 30 per cent less sugar.
|
|
|
|
|
|
|
|
|
|