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NatureFresh unveils one-stop concept solution for bakers - The Bake Zone
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Tuesday, 03 December, 2019, 13 : 00 PM [IST]
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Our Bureau, New Delhi
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NatureFresh Professional, a bakery shortenings and margarines brand from Cargill’s oils business in India, launches Bake Zone in Infocity, Gurugram. It is a unique concept that provides out-of-the-box solutions to bakers through real-time insights, constant innovation and knowledge.
The new concept will comprise four important pillars namely, the master chef zone, bakery, café, and application lab. The objective of the company is to add value to every baker’s innovation and efficiencies along with constant encouragement to enhance their skills and knowledge.
The master chef zone is a medium to understand the real-life problem a baker faces while baking on daily basis. It will provide hands-on experience of difficult situations with proper guidance from expert in-house chefs of the brand. It will also be used to conduct training and workshops so that bakers can upgrade their skills.
Bakery is a state-of-the-art operational bakery that will be used for manufacturing baked products for all the corporate houses, multiplexes, café chains and so on. It is a beneficial medium for bakers which will help them understand the intricacies of large-scale production of baked products. The vision is to replicate a model bakery that serves as an ideal example for all the artisan bakery partners.
Café is an apt place to understand consumer requirements and current trends prevalent in a bakery on a real-time basis as it will be open for end-consumers, where innovative and new bakery goods will be available for consumer to taste as an endeavour to understand consumer behaviour.
Application Lab serves as a place for constant research and development so that the customised requirement of every bakery partner is met. This will also act as a platform where the integration of other product lines can happen for an optimum desired offering to the bakery partners.
Speaking on the launch, Piyush Patnaik, MD, Cargill’s Oils business in India, said, “NatureFresh Professional is an important brand of Cargill’s Oils business in India’s portfolio catering to the needs of the modern-day bakers across the country. We are investing a lot of capital and resources in our bakery business, in terms of plant capacities, R&D capabilities, and our teams. The new Bake Zone is the latest in the series of these investments. It is an attempt to bring world-class facility into India to support in growth of our partner bakers’ business to increased innovation and efficiency. I welcome all bakers to take full advantage of this facility and use it.”
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