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Nandu’s strengthens its commitment to providing safe & healthy meat akin to ESG protocols
Saturday, 12 February, 2022, 12 : 00 PM [IST]
Our Bureau, Bengaluru
Nandu’s, India’s largest hyperlocal and omni-channel meat brand, has unveiled that it will strengthen its commitment and strategically invest in becoming a 100% sustainable and environment friendly company.

The commitment is a reflection and continuation of its pioneering efforts in embracing environmental, social, and governance (ESG) protocols, animal welfare and responsible farming as well as delivering healthy and safe meat and seafood to customers since its inception in 2016.

Narendra Pasuparthy, chief farmer, founder and CEO, Nandu’s, said, “In today’s times, when health, safety and hygiene have taken centre stage in our lives, it’s natural for consumers to demand greater transparency and trust from brands, particularly in the food segment. At Nandu’s, a zero-waste company in the making, our value proposition is safe and healthy meat that is processed in ultra-hygienic conditions. ‘Safe Meat Healthy Family' captures this essence and I hope that the message will appeal to our present as well as prospective customers in a world dealing with the pandemic. Nandu’s is proud of how far we have come, and we want to celebrate where we are going.”

Vinay Gopinath, chief operating officer, Nandu’s, said, “In a largely unorganised industry dominated by local unbranded shops Nandu’s has been at the forefront of bringing innovation, effectiveness and efficiency to the way meat is produced and delivered to the Indian consumer.”

Pavangopal A, chief marketing officer, Nandu’s, said, “Unlike many other brands in the category who simply source products from the market without having control over how it was raised and whether it is safe and healthy, we control the entire supply chain and have absolute transparency in our operations. We understand that shopping for meat and seafood is not just about taste and convenience, but also about what’s good for the family’s health and wellbeing.”

‘Safe Meat Healthy Family' reiterates the brand’s hygienically processed fresh chicken, mutton, fish and seafood, sans antibiotics, steroids, hormones, or growth promoters of any form. These are available across the 50 plus outlets in Bengaluru and Hyderabad.

Currently, the only omni-channel, fully-integrated farm-to-fork meat brand in Karnataka, it recently launched its eco-friendly packaging, a game changer in smart sustainable solutions that cater to the needs of consumers as well as the planet. Its goal is to make all of its packaging completely eco-friendly by 2023.
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