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Naked Life launches non-alcoholic cocktails
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Tuesday, 20 May, 2025, 08 : 00 AM [IST]
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Illinois, USA
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The past year has been a busy one for Molson Coors’ non-alc portfolio. Over just the past several months, the company has increased its investment in ZOA, the better-for-you energy drink, and established a US partnership with Fever-Tree, the world’s leading maker of premium carbonated mixers and drinks and it isn’t resting. Available nationwide is Naked Life, the non-alcoholic ready-to-drink cocktail with five flavours, including Mojito, Classic G&T, Negroni Spritz, Cosmo and Margarita.
Kevin Nitz, vice president of non-alc, said, “Naked Life is a perfect fit for Molson Coors. We’ve been watching the non-alc RTD space for quite some time. Naked Life ticks all the boxes. Whether relaxing beachside or attending a cocktail party with friends, it’s another way to give consumers a choice when they are choosing not to drink but still want to be part of the occasion.”
Nitz explains that Naked Life differs in important ways from most other brands in the non-alc RTD space. “Naked Life Non-Alcoholic Cocktails deliver a true-to-cocktail experience. It has 0 grams of sugar and only 5 calories. It’s also at an attractive price point for the category, meeting consumers where they are with what they want,” he said.
To create the beverages, it uses high-quality ingredients, including distilled botanicals to replicate the flavours of the cocktails.
Jamie Wideman, VP of Innovation, said, "Naked Life is exactly the type of innovation we aim to bring to Molson Coors. Consumers are seeking sophisticated, alcohol-free options and Naked Life delivers a premium experience that fits seamlessly into any occasion."
David Andrew, founder of Naked Life, said, "We're thrilled to join forces with Molson Coors. This partnership aligns perfectly with both companies’ goals to innovate and meet the evolving needs of today’s consumers, allowing us to rethink the beverage landscape for the future."
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