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Myprotein launches ‘Fuel Your Ambition’ campaign and a range of new products
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Friday, 29 January, 2021, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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To start off the year on an upbeat note, Myprotein has focussed on a campaign that promises to ‘Fuel Your Ambition’ by facilitating in the health journey of athletes and simultaneously spreading the message that hard work and strict discipline will help you achieve your goals. This was attained through their influencer programme, where the brand’s ambassadors talked about their own fitness goals and the activities they are undertaking to meet their goal.
Highlight of January is the release of two great new products – 6 Layered Protein Bar and BCAA Powder in a Lychee flavour.
The 6 Layered Protein Bar has been crafted to combine excellent nutritional value with delicious taste. Each bar features six layers of taste and texture to provide a hit of protein, carbohydrates, and fibre. Packed with over 20g protein, essential minerals, calcium and copper, these mouth-watering treats are the ideal way to upgrade your healthy snacking.
The BCAA Lychee powder is an everyday blend of essential branched chain amino acids (BCAAs) — Leucine, Isoleucine and Valine in the ration 2:1:1. These acids naturally occur in protein, help build and repair new muscle, and maximises recovery, making it ideal for players of all sports and great for everyone’s fitness routine. Our bodies cannot produce these acids; meaning their inclusion in our diets is imperative. This makes the formula super-convenient, as you can simply add it to a shake to enjoy its benefits, with no other prep required whatsoever.
Talking about the launches, Esha Singh, managing director-India and emerging markets, said, “At Myprotein, we have always made it our mission to put our customers first. We identify what they need, and strive towards meeting their demands. This is why we are always innovating and coming up with new products. The new High Protein Bar and BCAA Lychee is sure to satisfy our loyal patrons, just like all our products never fail to do.”
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