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Myprotein gears up for a healthy, happy Holi with ‘My Holi My Whey’ campaign
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Thursday, 25 March, 2021, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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With the festival of colours, Holi, fast approaching, Myprotein is gearing up to celebrate the true spirit of this traditional holiday with the latest campaign centred on the concept of ‘My Holi My Whey’.
The company wants to take the theme of playing with different colours, and extend the concept to associate it with the wide range of products and flavours, especially in the Whey range.
Impact Whey Protein powder is on offer in a rainbow of options like Thandai, Lychee, Peach Ice Tea, Orange Mango, Kulfi, Coffee, Chocolate, Masala Chai and more.
To add to the excitement of the festival, the company is also launching two new products.
• The Gooey Filled Cookie is set to change the snacking game forever. Baked to perfection with deliciously rich dough and oozing with a smooth indulgent filling, the cookies come packed with 20g of protein to help you reach your daily protein requirement. A perfect way to keep cravings in check while supporting training goals.
• The Sugar Free Sauce in a Sweet Chilli Flavour is low fat, and contains up to five calories per serving, making it an ideal low-calorie condiment to liven up healthy lunches and post-workout snacks.
Renuka Dogra, brand lead, India, said, “At Myprotein, we believe in innovation, quality and continuous improvement. Our customer is always at the centre of any innovation. We want everyone to love fitness and whey protein to nourish their bodies just the way they love this festival of colours. Not only do we have a wide variety of flavours for our Whey Protein that is sure to satisfy every customer, we also have a great range of healthy breakfast and snack range that is sure to delight everyone.”
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