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Myprotein & Keventers partner to make healthier, protein-rich coffee alternatives
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Tuesday, 26 October, 2021, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Leading sports nutrition brand Myprotein, and one of the biggest iconic dairy brands in India, Keventers have collaborated to create a unique whey protein in coffee flavour. Designed for the everyday milkshake-lovers who love to be fit without the rigors of the gym, the collaboration brings the tastiest, safest and healthiest whey protein flavour to add to your daily milkshake/smoothie drink.
The limited-edition coffee-flavoured protein powder was launched to make the habit of coffee drinking healthier and bring you closer to your required protein allowance for the day. Adding it to the iconic legacy dairy brand has given it a mass appeal to a wider consumer base.
Furthering Myprotein’s commitment to ‘Treat Without The Cheat,' the whey protein in coffee flavour, will enable coffee-loving fitness enthusiasts to enjoy their smoothies and shakes without compromising on their health.
Talking about their partnership, Myprotein India, said, “Myprotein believes in enabling its consumers to have a holistic healthy lifestyle. In addition to our high-protein snack range, this innovative partnership flavor launch will give consumers more options to choose from, this time in the beverage category. It is a healthier alternative to regular coffee, regular smoothies and shakes and a tastier alternative to unflavoured protein supplements. Most fitness enthusiasts are not into building their bodies and bulking up, and for them, this is a great alternative: a much awaited ‘portion of protein for the coffee snobs’.”
Aman Arora co-founder, director & CMO, Keventers, said, “We are delighted to associate with a global brand like Myprotein to bring a new product that combines the best of both brands. Keventers has always been a trend setter in the food and beverage space when it comes to products, with this partnership; our aim is to reach out to an evolving consumer, who is not keen to sacrifice taste for healthier options. This special combination is an iconic new addition to our menu and brings part of a global shift to healthier alternatives for consumers.”
The newly-launched whey protein in coffee flavour comes in two variants - Concentrate and Isolate. Consumers can just add a scoop to their smoothie or shake, for a 21-gram protein shot. For most people, the inclusion of one scoop would translate to a third of their daily protein requirements.
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