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Muscle Milk reformulates its protein shakes with ultra-filtered milk
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Tuesday, 19 May, 2026, 12 : 00 PM [IST]
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Chicago, USA
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Muscle Milk announced the complete reformulation of its protein shake lineup -- now made with ultra-filtered milk, delivering 26-42g of complete protein per serving with no artificial sweeteners, flavours or added colours. The reformulation launches alongside a partnership with rugby medallist Ilona Maher and a nationwide protein for all campaign designed to bring protein clarity to everyday consumers.
Americans are thinking about protein more than ever, but many feel overwhelmed by conflicting information and complicated ingredient lists. While 73% recognise its importance beyond the gym, nearly two-thirds admit they don't know how much they should be consuming each day. Muscle Milk's reformulation meets the moment with convenient shakes made with complete protein from ultra-filtered milk with no artificial sweeteners, artificial flavours, or added colours.
Real ultra-filtered milk is a complete protein, containing whey protein, a fast-acting muscle building protein, as well as casein, a protein that is more slowly digested to support on-going muscle support. Each shake delivers the protein consumers expect from Muscle Milk, with 26 grams in the standard subline and 33-42 grams in the Pro subline. The result is a smooth, great-tasting shake that helps support healthy muscles. Muscle Milk is now the only national ready-to-drink protein shake made with high quality protein made from real ultra-filtered milk and no added colours, no artificial sweeteners, and no artificial flavours. It is available in indulgent flavours, including Chocolate, Vanilla Crème, Cookies 'n Crème and Strawberries 'n Crème.
Marissa Pines, VP/GM, Gatorade Brands at PepsiCo, said, "Protein has never been more popular, but it's also never been more confusing. We saw an opportunity to simplify the experience for consumers. With our new formula, we're delivering high-quality protein from real ultra-filtered milk, with no artificial sweeteners, flavours or added colours and the great taste people expect from Muscle Milk. This is the formula Muscle Milk has always been building toward; great tasting with fewer ingredients and built for how people actually use protein. Strength looks different for everyone, and for me it's about showing up, building routines and staying consistent. I love that Muscle Milk is making protein feel simple and more accessible, because when something tastes great and fits easily into your day, it's a lot easier to stick with."
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