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Munch better with Snackible- India’s leading healthy snacking brand
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Saturday, 02 April, 2022, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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In India, snacking is a part of everyday life and is probably the most exciting as well as experimental meal of the day. But it is also the meal which generally is perceived to be the unhealthiest. With rapidly evolving preferences of the new age consumer towards healthier choices and lifestyles, there is an ever-growing segment of our population which wants to enjoy their mid-day snack without the guilt that it comes with. Snackible is here to solve this problem. It is an online first brand that offers over 75+ snacking options of innovative and unique healthy snacking options across categories, tastes and preferences. Whether a parent is buying for their children, a working professional is buying for their afternoon snack break or a student, there is something for everyone. Their goal is to revolutionise the way India snacks.
Snackible was started by just another working guy who faced what most other people were facing i.e. the problem of the “Snack Crunch” - that formidable hour between lunch and dinner, where our stomachs grumble for a simply delicious snack, and yet more often than not the most conveniently available snacks we reach out for land up being the unhealthiest, and the healthiest of snacks land up being rather too expensive and not the most easily accessible. Thus, the brand was born to satisfy the untimely mid-meal hunger pangs, whether in between meetings, while watching your favourite Netflix show or while studying for that exam, rather than going for those notoriously deep-fried chips, chocolate bars and other sugar-filled and high-fat snacks. The brand is how you can get snacks which are not only tasty but also won’t punish your waistline. It has established itself as one of the market leaders in the health snacks category which is a relatively crowded and ever-growing category in the FMCG space.
While most of their sales comes from their own website, Snackible sells through multiple online marketplaces and is present on the shelves of 2500 retail stores in over 28 cities/towns. ‘We have a goal of building Snackible into a Rs 150 crore brand over the next 5 years,” quoted Aditya Sanghavi, founder, Snackible.
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