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Mumbai to host ProWein Education Campaign at FHI from September 5 to 7
Thursday, 09 August, 2018, 08 : 00 AM [IST]
Our Bureau, Mumbai
The ProWein Education Campaign will debut in India as one of the highlights of Food and Hotel India’s (FHI) first essay, which is slated to take place at Mumbai’s Sahara Star hotel between September 5 and 7, 2018.

It is a part of the Indian leg of ProWein, the world’s largest trade fair dedicated to wines and spirits, whose China leg has been taking place in Shanghai and Asia leg has been taking place in Hong Kong and Singapore.

During the three-day trade fair, a range of seminars will be held for wine professionals in association with WSET (Wine and Spirit Education Trust) and All Things Nice, one of the leading marketing and consulting agencies for wines and spirits in India.

Each seminar will include 90 minutes of wine tastings, workshops, discussion forums and presentations, focusing on sensory perception, aromas and wine and food.

Jude Mullins, international director of WSET, will explain how to develop professional wine tasting skills.

Cognac and its stylistic factors will be the focus of Jack Lun, associate director, Moet Hennessy Academy.

There will be a panel discussion on the perfect wine list, and the complexity of human resources (HR) in the hotel and restaurant trade will be a further feature in the programme, with a panel discussing the best ways to motivate and train one’s staff.

A blind tasting featuring the difference between Indian and international wines will be another highlight. The audience will have to face the challenge to discover the grape varieties and the country of origin.

Another seminar All Things Nice will be organising is a malt whisky masterclass showcasing the effects of time and barrel (be it sherry, bourbon or French oak) on whisky.

The seminars will be specifically geared towards Indian wine importers, the restaurant trade, hotel owners and wine professionals. The seminar agenda, along with the registration details, will be available online from the middle of August.

As the premier food and hospitality show organiser in Asia, UBM Allworld has run the region’s most influential shows. About 70 exhibitors and 5,000 business-to-business (B2B) visitors are expected to be a part of the first edition of FHI.
Messe Düsseldorf India will organise the event, a major fixture in the Asia-Pacific region - which has been hailed as the fastest-growing market for wines and spirits - for a number of years, under the aegis of ProWein World series.

“ProWein has a long track record of delivering business growth and outstanding success for the wine and spirits market worldwide,” stated Marus Berlemann, global head, wines and spirits, and director, ProWein.

“In the interest of our exhibitors, it is our goal to always open up future growth markets. By delivering high-class wines and spirits education, we are pleased to be a part of the future development of the Indian wine and spirits market,” he added.

Thomas Schlitt, managing director, Messe Düsseldorf India, said, “Although India, which has a population of 1.3 billion, is still in its initial stages  in terms of wine consumption, we can see good prospects here, with the emergence of a highly attractive sales market.”

“In the major cities of India, especially Mumbai, Chennai, Kolkata, Delhi, Bengaluru and Pune, both Indian and international wines are already very much a part of a modern lifestyle,” he added.

The ProWein Education Campaign, incidentally, premièred at ProWine China four years ago and has been an integral part of the event in Shanghai ever since.

The sixth edition of ProWine China will be held in Shanghai between November 13 and 15, 2018, a few weeks after FHI. Organisers  are  expecting  over  700  wine  and  spirit companies and around 15,000 trade visitors at the Shanghai New International Expo Centre (SNIEC).

The next event in the programme will be ProWine Asia in Hong Kong between May 7 and 10, 2019. This will be followed by ProWine Asia in Singapore between April 30 and May 3, 2020.

But before these happen, ProWein Düsseldorf will celebrate its 25th anniversary between March 17 and 19, 2019.

About 6,800 exhibitors from all over the world are expected to showcase their offerings in the anniversary year. All the relevant wine-growing areas will be represented, as well as about 400 spirit companies.
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