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Mount Everest Breweries enters Karnataka with acquisition of Mysuru’s Cheers Breweries
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Monday, 15 September, 2025, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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Mount Everest Breweries Ltd., has announced its expansion into Karnataka as its 12th State of operations. This milestone supports its goal of expanding to 20 States by the end of FY26, with a long-term goal of achieving an 8% national market share by 2030. The expansion includes the acquisition of Cheers Breweries Ltd., a facility with an annual production capacity of 1.5 million hectolitres in Mysuru. This strategic move is expected to add Rs 350-400 crore in incremental revenue by FY28, contributing to a 15-18% topline growth over the next 3-4 years.
The acquisition is funded through internal accruals and structured debt with a total investment of around Rs 300 crore covering acquisition, capex, and working capital. With production commencing in the first week of September, it now scales up its capacity from 2.0 million to 3.5 million hectolitres, marking an increase of nearly 75%. This supports the strategy of building four key brewery hubs across India, and will ensure reduced logistics dependence on central and northern plants to accelerate time-to-market across Karnataka, Pondicherry, Goa, Andhra Pradesh, and Kerala by the end of the third quarter.
Vedant Kedia, director at MEBL, said, “Karnataka represents the future of India’s beer culture, and our entry into the state marks both a strategic and symbolic milestone. With the Mysuru acquisition, we are scaling up production and cementing our presence in South India. Bengaluru, with its young and experimental consumer base, makes Karnataka a promising hub for us, and retailers have already shown strong interest in partnering with MEBL. Having shaped beer culture in Central India for over two decades, we are now excited to bring that legacy and innovation to Karnataka’s evolving landscape.”
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