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Mother’s Recipe unveils special Ramadan range
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Saturday, 28 February, 2026, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Mother’s Recipe has rolled out a special Ramadan outreach campaign, extending warm greetings to families observing the holy month and celebrating the spirit of togetherness that defines Iftar gatherings across India.
Reinforcing its positioning as a trusted homegrown brand, Mother’s Recipe has introduced a curated festive line-up featuring Seviyan Kheer Mix, Ready-to-Cook Chicken Biryani, and Rose Sharbat. The initiative centres around the message: “This Ramadan, let every Iftar be filled with the warmth of home, the aroma of tradition and the love of Mother’s Recipe,” along with the culturally resonant line, “Iftaari ke har niwale mein ho pyaar aur dher saara zayka.”
The Seviyan Kheer Mix is designed to help families easily prepare the traditional vermicelli dessert that holds a special place during Iftar. The Ready-to-Cook Chicken Biryani offers a convenient yet authentic option for a hearty main course, catering to the fast-paced rhythm of Ramadan evenings while maintaining traditional flavours. Complementing the meal is Rose Sharbat, a refreshing and fragrant beverage aimed at enhancing the experience of breaking the fast.
Sanjana Desai, executive director, Mother’s Recipe, said Ramadan is deeply rooted in family, community, and shared meals prepared with intention and care. She added that the brand is honoured to support these traditions with products that deliver authentic taste while offering ease of preparation.
Through this festive engagement, the company aims to strengthen its emotional connect with consumers by blending cultural storytelling with convenient food solutions. The campaign underscores Mother’s Recipe’s continued focus on celebrating Indian culinary traditions while adapting to evolving lifestyle needs during important occasions like Ramadan.
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