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Mother’s Recipe set to refresh identity of pickle range
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Friday, 08 May, 2026, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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Mother’s Recipe is set to refresh the visual identity of its iconic pickle range, marking the first uplift for the portfolio since launch. Built around the taste of mother’s love, the upcoming label change reimagines the brand’s most familiar category through a modern expression of the brand’s core with a more distinctive design rooted in emotional cues.
For years, the iconic glass pickle bottles have been associated with the kind of nostalgic taste that comes from recipes passed down by mothers and grandmothers over time.
Sanjana Desai, executive director, Desai Foods Pvt. Ltd., said, “Mother’s Recipe pickles have long been associated with taste of Mothers’ love stemming from the familiarity, trust and the kind that feels deeply rooted to our traditions. As we looked at this identity change, our endeavour was not simply to update the packaging, but to present that legacy in a way that feels more relevant to consumer.”
Dhun Patel, CEO, Therefore Design, said, “This redesign gave us the opportunity to revisit how Mother’s Recipe pickles are expressed visually, while staying close to what the range already means to consumers. The effort was to build a system that feels more current in market while still remaining recognisable as Mother’s Recipe.”
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