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Mother-daughter icons Tanuja and Kajol unite for Kellogg’s muesli ‘power breakfast’ campaign
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Tuesday, 25 November, 2025, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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Kellanova (formerly Kellogg Company) has captured a significant milestone in Indian advertising, uniting the iconic mother-daughter Bollywood duo, Tanuja and Kajol, for the first time on screen in its latest digital film for Kellogg’s Muesli. The campaign centers on the product’s signature 12-in-1 Power Breakfast proposition, emphasizing its appeal across multiple generations.
The digital video campaign (DVC), available on YouTube, aims to highlight the convenience and nutritional diversity of Kellogg’s Muesli, which features a carefully crafted blend of 12 nourishing ingredients. This comprehensive mix includes sought-after components like almonds, oats, seeds, raisins, cranberries, and papaya, offering consumers a breakfast that is both texturally exciting and highly nourishing.
Vinay Subramanyam, Senior Director – Marketing, Kellanova South Asia, commented on the strategic move. “Kellogg’s Muesli is a key product in our portfolio, seeing rapid consumer adoption as people recognize its nutritional diversity. We wanted to accelerate this discovery through an impactful film that brings out the 12-in-1 Power Breakfast proposition in an endearing manner,” Subramanyam said. “The debut of Kajol and Tanuja together on screen perfectly showcases how Kellogg’s Muesli is relevant across generations.”
The collaboration is a strategic alignment, leveraging the celebrities’ intergenerational appeal to reflect the product’s family-wide suitability. The Muesli category in India is growing rapidly, driven by consumer demand for healthier, convenient, and exciting breakfast choices.
As a market pioneer, Kellanova has recently expanded its Muesli 12-in-1 Power Breakfast range to meet evolving consumer tastes. The expanded portfolio now includes varieties such as Fruit, Nuts & Seeds, Nuts Delight, Fruit Magic, 0% Added Sugar, Millet Muesli, Choco Millet Muesli, and Chocolate Muesli.
Kellanova’s new campaign reinforces its core promise, celebrating Kellogg’s Muesli as more than just a breakfast—it’s a powerful start to the day for the whole family.
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