Mondelez India will further expand its morning snacking presence with the launch of Bournvita Fills. The company is expanding the brand into the morning snacking space – another foray after Bournvita Biscuits.

Commenting on the launch, Deepak Iyer, president (India), Mondelez International, said, “For more than 70 years, our products have delighted consumers, both at an emotional and a functional level. Bournvita continues to play a crucial and trusted role in consumers’ lives. A few years back, the brand extended successfully into Morning Snacking occasion with the launch of Bournvita Biscuits. Today as part of same strategy the brand is expanding its presence in the Morning Snacking occasion through the launch of Bournvita Fills – an easy to eat and nutritious snack that can be had with or without milk. We see tremendous opportunity for this product and are excited about the role it will play in the lives of our consumers.”

Inderpreet Singh, associate director, marketing (gums, candies, beverages and meals), Mondelez India, added, “Bournvita has been one of India’s most trusted brands, for more than 70 years now, and it continues to meet the nutritional needs of the nation with an array of offerings. Banking on the brand’s equity and trust, the launch of Bournvita Fills is yet another wholesome offering that will add value to the lives of our consumers through its nutritional composition and delicious taste, especially in today’s day and age when consumers are increasingly leaning towards snacking options that are healthier.”