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Mohanlal joins hands with Craze Biscuits to take the brand to global market
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Wednesday, 15 November, 2023, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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Mohanlal has signed an agreement (MoU) to become the brand ambassador for Craze Biscuits, aligning with the company's global expansion initiatives. The announcement ceremony that marked this significant partnership was graced by the presence of chairman Abdul Azeez Chovanchery, director Ali Ziyan, and brand strategist V.A. Shrikumar.
This appointment of Mohanlal as the brand ambassador is a significant milestone for the company, as he is the first brand ambassador in the company's 38-year history.
Mohanlal said, "India has always been a remarkable land, offering exquisite tastes to global food adventures. I am thrilled to take the renowned flavours from India to the world, with Craze Biscuits and bring pride to the entire nation."
Chovanchery said, "Lalettan is joining our mission to spread the taste of Craze Biscuits to the world. He has always been an ambassador of good taste. It is certain that Lalettan will be able to make Craze a favourite of the world."
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