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McDonald’s removes artificial flavour from vanilla soft serve across US
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Monday, 22 May, 2017, 08 : 00 AM [IST]
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Oak Brook
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McDonald’s USA has removed an artificial flavour from vanilla soft serve, which already contained no artificial colours or preservatives.
This has positively changed about 60 per cent of the desserts served by the fast food giant, including the vanilla cone, McCafe shakes and McFlurry (which contain the ingredient).
The introduction of the soft serve began in the fall of 2016, and has nearly completed its transition to all 14,000-plus restaurants across the country.
In addition, the chocolate and strawberry McCafé shake syrup has no high-fructose corn syrup and the whipped topping served on all three flavours of shakes is made without artificial colours, flavours or preservatives.
“This summer we have a sweet surprise,” said Darci Forrest, senior director, menu innovation, McDonald’s.
“We've been raising the bar at McDonald’s on serving delicious food that our customers can feel good about eating,” she added.
“Soft serve now joins other changes we have made, such as removing artificial preservatives from McNuggets, committing to cage-free eggs by 2025 and only serving chicken made from chicken not treated with antibiotics important to human medicine,” Forrest stated.
Farmers still use ionophores, a class of antibiotics that are not prescribed to people, to help keep chickens healthy.
“This, combined with the fact that 100 per cent of the milk used in our soft serve is US-sourced, makes this classic treat even more enjoyable during the hot summer months,” she added.
Desserts have been a favourite at McDonald's for nearly 60 years. Last summer alone, McDonald's customers enjoyed 68 million cones.
This summer, guests can continue to enjoy their classic cone, but also celebrate the return of the Rolo McFlurry, a fan favourite from 2012.
For a limited time, the company is making summer more delicious with the rich combination of chewy caramel and smooth milk chocolate pieces to its iconic vanilla soft serve. The Rolo McFlurry will be available across the United States between May 24 and September 11, 2017.
“We are proud to partner with McDonald’s to bring our dairy products from thousands of dairy farmers across the United States to their millions of customers daily,” said Barb O’Brien, president, Dairy Management Inc.
Over the past two years, McDonald’s has made a series of changes to its menu, including the launch of All Day Breakfast and updated Chicken McNuggets, a new premium salad blend and using real butter on its English muffins, bagels and biscuits, among other significant changes.
The updated soft serve is part of the chain’s food journey and another way it is helping customers feel good about the food they’re enjoying.
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