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McDonald’s India – North and East launches ‘Matched By You' campaign
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Friday, 05 February, 2021, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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McDonald’s India - North and East has launched an exciting value campaign ‘Matched By You'. The campaign includes the choice of adding Coke or Fries at Rs 45 with select menu items.
The offer will be available for a limited time at outlets in North and East India.
Robert Hunghanfoo, head, CPRL (Connaught Plaza Restaurants Private Limited, operates McDonald’s restaurants in North and East India), said, “We know that many of today’s customers are looking for value for money options for the food they crave.”
“The ‘Matched By You' offer is the latest way we want our customers to enjoy their favourite meal served hot and fresh at an affordable price,” he added.
The fast food chain is also rolling out a digital campaign to promote the offer. In a playful mini-series. The chain humanises the combo offer through a story about a love triangle between the Burger (aka Buggy), the Fries (aka Freya) and the Coke (aka Kiara). The three protagonists are caught in a love triangle and fans will root for the combo that will take the love story forward. At the end, customers’ votes will decide which combo wins the popular vote.
With Food safety and quality always at the core, the products go through comprehensive quality checks, from farm to table, so that the customers can enjoy safe and delicious food every time. Furthermore, as a commitment to quality and safety in the current times, the chain has introduced the global ‘safety plus’ programme that includes nearly 50-plus process changes in the restaurant operations. Safety plus is a Global system of enhanced hygiene and safety practices that help ensure that every part of the experience is safe for its customers and employees. It builds on more than six decades of safety-first leadership in restaurants.
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