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Mateus from Portugal reaffirms commitment to India
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Monday, 15 May, 2023, 16 : 00 PM [IST]
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Our Bureau, Mumbai
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Mateus by SoGrape, the iconic wine brand from Portugal, has reaffirmed its commitment to India with a three-day visit by its head of sales, Miguel Pinto. During his visit, Pinto interacted with stakeholders in Bengaluru and Mumbai to strengthen the brand's relationships and expand its business in the country.
Pinto said, "India is a key market for Mateus, and we are committed to building long-term relationships with our stakeholders here. We are thrilled to be partnering with Aspri Spirits, who share our vision for the brand and its potential in the Indian market. We believe that our wines offer a unique blend of tradition and innovation and it will be well received by Indian consumers."
In India the brand offers its iconic Mateus Rosé Original, which has been a popular choice for consumers around the world for over seven decades along with Mateus Sparkling Rosé. An interesting fact about Rosé wine is that it gets its pink color from the red grapes used to make red wine. The only difference is that the grape skins are left in contact with the juice and pulp for a shorter time than with red wine, giving it its distinctive hue. The success of Mateus is attributed to the unique bottle shape which is derived from the hipflask that soldiers used to carry during the First World War and the wines are made using 3 grapes locally produced in Portugal that gives it a unique smooth mouthful, fruity, zesty aroma and taste. The brand places significant emphasis on sustainability, with a commitment to using rainwater to cultivate 70% of its vineyards' produce, implementing lightweight bottles in 43% of its Portugal vineyards, recovering 96.4% of waste in Portugal, and utilizing 100% recycled shipping cartons.
Apart from being sustainable and high on innovation, the core philosophy of the brand also focuses on responsible drinking. Pinto said, "We believe in promoting responsible drinking and educating consumers about the culture of wine. Mateus has a long-standing commitment to sustainability, and we are proud to be one of the world's leading wine producers in this regard."
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