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Masqa introduces first product portfolio with gourmet couverture chocolate products
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Friday, 05 May, 2023, 16 : 00 PM [IST]
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Our Bureau, Mumbai
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Masqa, a premium D2C food brand by Join Ventures, introduces its very first product portfolio in the form of gourmet couverture chocolate products. The newly introduced line-up offers a wide range of premium chocolates including chocolate barks, coated nuts & fruits in form of pebbles, along with a fine selection of unique chocolate bars, both milk & dark.
The selection blends new flavours and textures with classic chocolate mixes, sourced from high-quality raw materials to manufacture delicious indulgent products.
The category of chocolates includes some of the classic flavours in milk chocolate bars like Classic Smooth, Chewy Crunch, along with dark chocolate bars like Dark Divine and Nutty Delight. The brand also caters to consumers with discerning and unique palette via their Pink Kiss and Fiery Smooth chocolate bars that bring together pink Himalayan salt and chillies as the key ingredients.
The ‘Chocolate Barks’ category is fronted by Blonde Rose Barks, Spiced Toffee Caramel Barks and Buttery Shortbread Barks which cater to an audience that loves nuanced flavours. And the ‘Pebbles’ collection brings back the nostalgia of childhood offering a variety of nutty and berry bites.
Narrating a culinary tale, brimming with bold flavours and pure ingredients from around the world, it seeks to leave a lasting impression in the palettes of their audience. Their offerings are hand-crafted with love, to deliver an extraordinary experience and open the doors to an indulgent world that celebrates life’s smallest pleasures, with an appetising aftertaste.
Anuja Joshi, co-founder, Masqa, said, “With the need for diversity and the evolving preferences of customers, we at Masqa have embarked upon a journey to offer delectable chocolate products to cater to customers with an evolved taste.”
“The idea behind launching Masqa was to cater to an audience that appreciates richness, flavours and textures of chocolates. Masqa, as a premium chocolate brand, aims to offer its patrons luxury and indulgence with every bite. At the same time, it encourages the consumers to try bold flavours of its offerings made of unique ingredients like chilli, Himalayan pink salt, blonde rose etc. Masqa’s vision for its consumers is to celebrate smaller moments and simplest pleasures of life by transforming the chocolate consumption into an ethereal experience,” concluded Joshi.
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