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Mars unveils limited-time Halloween pack
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Saturday, 20 September, 2025, 13 : 00 PM [IST]
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Virginia, USA
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Approximately 43% of US pet owners plan to include their pets in Halloween festivities this year. Inspired by this trend, Mars is unveiling its limited-edition Halloween themed Mars Tails & Treating packs, which offer iconic confectionery favourites for people alongside treats for dogs and cats.
Tim LeBel, chief Halloween officer and president of sales at Mars Wrigley North America — a division of Mars Incorporated, said, "As a family-owned company, at Mars we know holidays mean more when we can celebrate together. We're excited to give Americans the chance to extend spooky season celebrations to their beloved pets with our Mars Tails & Treating Packs — a first-of-its kind product innovation that only a company like Mars can offer."
In celebration of this limited-time offer, and to help further the Petcare purpose: A Better World for Pets, it is donating $10,000 to the Pedigree Foundation, a nonprofit dedicated to helping adoptable dogs find loving homes.
Anton Vincent, president of Mars Wrigley North America & Global Ice Cream – a division of Mars, Incorporated, said, "Mars products are enjoyed by millions of people and pets across the country each year. Our diverse portfolio reflects Mars commitment to innovation as we continuously strive to make sure our brands are positioned to meet Americans' needs while playing a meaningful role in people and pets' lives."
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