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Marico strengthens foods portfolio with strategic acquisition of gourmet snacking brand 4700BC
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Thursday, 29 January, 2026, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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FMCG major Marico Limited has announced a strategic investment in premium gourmet snacking brand 4700BC, marking a significant expansion of its foods portfolio. The company has signed definitive agreements to acquire a 93.27% stake in Zea Maize Private Limited from PVR INOX Limited, which currently holds the entire stake. The remaining stake will continue to be held by the brand’s founder, who will also lead the business going forward.
Zea Maize Private Limited owns 4700BC, one of India’s leading premium snacking brands best known for pioneering gourmet popcorn in the country. Founded in 2013 by Chirag Gupta, the brand has expanded its portfolio beyond popcorn to include popped chips, makhana, crunchy corn and nachos. It has built a strong presence across offline retail, e-commerce and institutional channels, including airlines and cinema chains.
Over the years, 4700BC has evolved from a niche challenger brand into a recognized name in India’s organized snacking market, catering to urban consumers seeking indulgent, contemporary and premium snacking options. The brand now aims to accelerate growth through new product launches, expansion into emerging snacking segments, deeper multi-channel distribution and a sharper focus on innovation-led brand building.
Commenting on the acquisition, Saugata Gupta, managing director and CEO, Marico Limited, said the investment aligns with Marico’s ambition to scale its presence in fast-growing food categories through distinctive and future-ready brands. He added that Marico will leverage its existing food distribution and execution strengths while preserving 4700BC’s consumer-first and innovation-driven approach.
Chirag Gupta, founder, 4700BC, said the partnership marks a defining phase in the brand’s journey, noting that Marico’s FMCG expertise will support the brand’s next phase of growth. He also acknowledged PVR INOX’s role in building scale and credibility for the brand.
Ajay Bijli, managing director, PVR INOX Limited, said the transaction represents a strategic exit and monetisation of a non-core asset, adding that 4700BC is well positioned to scale further under Marico’s stewardship.
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