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Marco’s Pizza strengthens leadership with appointment of Brad Smith as VP of franchise growth
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Saturday, 22 November, 2025, 08 : 00 AM [IST]
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Toledo, Ohio
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Marco’s Pizza, one of the fastest-growing pizza brands in the U.S., has expanded its executive leadership by naming Brad Smith as its new vice president of franchise growth. The move highlights the company’s strong focus on accelerating its expansion both domestically and internationally.
Smith brings more than 29 years of experience in franchise development and operations across a wide range of sectors — from restaurants and hospitality to fitness, real estate, cleaning, and co-working. Over his career, he has successfully scaled brands from under 100 units to more than 3,000 locations globally, handling multi-unit, area developer, and master franchise agreements.
“Brad brings a rare combination of strategic vision, operational expertise, and global franchise insight,” said Gerardo Flores, chief development officer at Marco’s. “As we continue to scale with purpose, his leadership will be instrumental in accelerating growth, deepening our operational excellence, and expanding our reach with high-caliber franchise partners.”
Smith himself expressed excitement about joining Marco’s during a pivotal period in its evolution. “My goal is to build on the brand’s strength by deepening support for our franchisees, expanding into new markets, and driving growth that creates opportunity across the system,” he said. “I’m proud to join a brand that isn’t just growing — it’s leading.”
Marco’s Pizza is known for its rapid expansion: the brand’s franchise disclosure document reports an average unit volume (AUV) of $1.3 million for its top 25% of stores in 2024 — underscoring the financial strength and performance of its franchise network.
In line with this leadership addition, Marco’s has also introduced a franchise development royalty incentive program to unlock growth. The program offers 0% royalty rates for early-stage multi-unit operators, along with real estate, construction, and operations support.
Brad Smith’s appointment reaffirms Marco’s commitment to fueling thoughtful, accelerated expansion — backed by strong franchisee support and a leadership team with deep, global experience.
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