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LT Foods launches “DAAWAT I’m Organic” range with QR-based traceability
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Thursday, 29 January, 2026, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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LT Foods Ltd, a billion-dollar global FMCG player in the consumer food space, has unveiled its new premium organic offering, “DAAWAT I’m Organic”, reinforcing its commitment to transparency, authenticity, and responsible sourcing. The new range is designed for increasingly conscious consumers who want to know exactly what they eat — with traceability now just a scan away.
The DAAWAT I’m Organic portfolio debuts with two variants Organic Basmati Rice and Organic Sona Masoori Rice catering to India’s most preferred rice segments. Anchored in the brand’s promise of “true. tested. traceable.”, the range goes beyond conventional organic labelling by offering complete visibility into the product’s journey, from farm to fork.
For the first time, DAAWAT has introduced an immersive traceability experience through a QR code placed prominently on the front of the pack. By scanning the code, consumers can access detailed information including geo-tagged cultivation locations, land testing data, batch-wise certifications, processing methods, storage conditions, and final packaging details — offering unprecedented transparency in the organic food category.
The rice is vacuum-packed to preserve freshness, purity, and shelf life, ensuring quality remains intact until consumption. The range is supported by a comprehensive suite of global and Indian organic certifications, including USDA Organic, India Organic, OneCert, Jaivik Bharat, and ADITI, strengthening its credibility and trust quotient.
Commenting on the launch, Ritesh Arora, CEO – India Business & Far East, LT Foods Ltd., said that organic food for LT Foods is about integrity across the entire value chain, not just a market trend. He noted that while organic foods contribute 11% of LT Foods’ global revenue, the company is driving category growth in India through DAAWAT by focusing on premium rice segments with verifiable claims and complete transparency.
Echoing this sentiment, K. Ganapathy Subramaniam, Chief Marketing Officer, LT Foods Ltd., said today’s consumers want to understand the journey of their food, not just the label. He added that DAAWAT I’m Organic has been designed to meet this expectation, allowing consumers to enjoy food in its most natural and authentic form.
The new range will be available across leading e-commerce and quick-commerce platforms, marking another step in LT Foods’ journey to redefine trust and transparency in India’s organic food market.
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