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Lotte India unveils new product - Coffy Bite Rich
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Thursday, 03 August, 2023, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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Lotte India, a prominent player in India's confectionery business, is embarking on an ambitious growth strategy with a new launch of the country's beloved coffee-toffee brand Coffy Bite.
Coffy Bite Rich, a new offering is an irresistible combination of nostalgia by innovatively fusing rich coffee and creamy vanilla, guaranteeing a delightful coffee-based taste experience.
Milan Wahi, managing director, Lotte India, said, “The introduction of Coffy Bite Rich marks a pivotal moment in the brand's journey, catering to changing consumer preferences and tapping into the burgeoning demand for hard-boiled candies. We anticipate the Coffy Bite Rich to play a significant role in our overall revenue growth, since the category is growing. The new product is set to become the epitome of rich coffee and creamy vanilla, a product that not only resonates with consumers' choices but also becomes an integral part of the lives of every Indian.”
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