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L’inouï ushers in the festive season with a limited-edition plumcake collection
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Friday, 12 December, 2025, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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L’inouï, the premium chocolate and dessert brand known for its commitment to original ingredients, rings in the festive season with a special limited-edition plumcake collection. Designed around purity, craftsmanship, and timeless flavour, the 2025 lineup brings back the charm of classic holiday baking, minus the shortcuts.
This year’s collection features six thoughtfully curated variants tailored to diverse tastes and dietary needs: the classic traditional plumcake, sugar-free, eggless, non-alcoholic, kid-friendly, gluten-free, and an extra-soaked indulgent version for those who love a richer festive bite.
Every cake is crafted in small batches and packed with real fruits sourced from across the world cranberries, blueberries, raisins, plums, blackcurrants and, slow-cooked to mature, staying true to L’inouï’s zero adulteration philosophy. Their cakes have no artificial colours, cake gels, margarine, synthetic flavours, or preservatives. They are just honest, slow-made plumcakes that celebrate the warmth and nostalgia of the season. Dense, fragrant and rich, each variant pays homage to time-honoured holiday baking traditions.
“We believe a traditional plumcake should be a luxurious, guilt-free indulgence. In a market often saturated with mass-produced cakes containing gels, colours, and preservatives, L’inouï guarantees absolute integrity and purity in all its products, no compromise there. For our customers, this means getting a cake that is genuinely wholesome and rich,” said Anusha Chowdaiah, Founder & CEO, L’inouï.
The plumcake has been an indispensable festive staple for generations treasured for its slow-soaked fruits, warm spices and celebratory flavour. By using real fruits, clean ingredients and artisanal methods, L’inouï aims to infuse the joy of tasting an authentic, well-made plumcake during the holidays.
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