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Licious strengthens its leadership with Vakul Agarwal as vice president – growth
Friday, 14 January, 2022, 08 : 00 AM [IST]
Our Bureau, Bengaluru
Licious, India’s first D2C unicorn, unveiled the appointment of Vakul Agarwal as vice president - growth. He will spearhead efforts to drive growth for the company across all channels as it enters a post-unicorn era.

The company stated that Agarwal’s appointment comes close on the heels of other key strategic additions to the leadership team.

Agarwal brings in more than 10 years of experience of creating superlative customer experience, having worked in diverse sectors including e-commerce, consumer internet and technology. He will be instrumental to devise a marketing and product strategy with agile initiatives and prudent risk-management.

In his last role at Grofers, now Blinkit, in his 6.5 plus years stint, he lead the digital marketing team to building the industry’s biggest property ‘GOBD’ to leading product teams to eventually leading overall growth for the business.

He was also recognised as the Digital Leader of the year - 2018 by IAMAI for the retention and consumer lifecycle engine that was successfully implemented for the business and brought significant efficiencies in the retention spends.

Prior to Grofers (now Blinkit), Agarwal was a consultant with McKinsey & Company and American Express. He is an alumnus of IIT Bombay.

Naveen Neerlaje, head-HR, Licious, said, “As a young company, we are always looking for capable leaders who can unlock the next level of marketing and drive growth for us. Agarwal comes with proven expertise in digital-first businesses and can fine tune the Licious strategy to accelerate growth as the company expands both its geographical presence and product portfolio.”

“Licious presents the rare opportunity of not only building a brand but defining a category that holds so much promise. The Indian meats and seafood industry is a $40 billion opportunity. This, when coupled with the vast and varied Indian D2C landscape presents us with an unparalleled opportunity to disrupt and create benchmarks for the industry to follow,” said Agarwal.
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