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LB Industries forays into FMCG sector with launch of Ray cooking spray
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Thursday, 01 December, 2016, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Nagpur-based LB Industries Pvt Ltd launched Ray cooking spray, marking the group’s foray into the fast-moving consumer goods (FMCG) industry.
Ray cooking spray, with its unique dispensing mechanism, enables consumers to use the optimum amount of oil in their cooking. As a result, the consumption of oil or ghee is reduced by approximately 80 per cent as tested and certified by laboratories.
Each can offers around 700-750 sprays which can cook the same quantity of food for which traditional cooking requires three litres of oil.
Despite the reduced usage, there is no compromise on the taste of the food. One of the common myths of traditional Indian cooking is that the usage of more oil results in tastier food.
The dispensing mechanism allows the spray to be spread on the pan for cooking, giving it complete coverage
It also makes for quick greasing of a baking pan, so muffins, cupcakes or cookies slide right out.
While a pat of butter or tablespoon of oil does the same job, these add more fat and calories than are necessary.
Moreover, the convenience of being able to use oil or ghee in the spray form only adds to its appeal, as issues of storage and spillage are managed better. Ray cooking spray is available in four variants, namely groundnut, sunflower, olive and ghee.
Ray cooking spray is currently available in Mumbai, Pune, Bangalore, Nagpur, Hyderabad and Delhi. Plans to expand to markets in Ahmedabad, Kolkata and Chandigarh are in the pipeline. Consumers can opt to buy the product online or from the nearest retailer.
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