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Latest nutraceutical entrants in the edible beauty market
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Thursday, 29 April, 2021, 16 : 00 PM [IST]
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Sushant Raorane
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With more conscious living, the world has awakened to mortality rate of surface beauty and are increasingly moving inwards to chase the fountain of beauty from within. But it’s not an unachievable holy grail and seems to be closer at hand than ever before.
From DIY masks to chewable cosmetics – the beauty market is getting newer dimensions with health cautious alternatives that work on beauty that is not skin deep any more. But with growing concerns of harmful chemicals, customers are looking at natural, food-based ingredients in them. It is understood, that the body, effectually, eats whatever comes in contact with the skin, and therefore today’s beauty consumer considers that the body, effectually, eats whatever comes into contact with the skin, therefore the quality and origin of skin care, hair care, fragrance and beauty ingredients are all the more important. And here’s where Nutraceuticals or more well-defined, Nutri Cosmetics come in.
These nature-based products focus on a deeper holistic approach that are more evidence-based. Nutraceutical based edible beauty products are dietary supplements for beauty. There are many new and innovative beauty brands who are now adding edible beauty products to their product line and highlighting the idea of beauty-from-within to the mass.
So much to the point that a skincare product line-up would seem incomplete without any consumable beauty offering. Consumers have got the connection between beauty and nutraceuticals, and they are searching for products that contain evidence based clinically proven ingredients.
Some trendy nutraceuticals that are adding a new dimension to the edible beauty market:
1. Oral moisturisers: Also known as Ceramosides, these are a vital source of ceramides in the body. Ceramides or actually polar lipids and are responsible for keeping the skin hydration intact. Ceramides are also your skin’s natural barriers from the potent moisture evaporating through your skin. Consider this – with an increasing urbanisation of our lifestyles, age, eating habits, rising pollution levels, there is a depletion of the vital ceramides from the body – leading to the skin quality fast depleting much before its age. Ceramides can be supplemented with natural or phyto-ceramides or Ceramosides that are made from Wheat Germ Oil. Available in the market in powder form, beverage form or in soft gel capsule form (like in the case of Skinfay capsules), these have demonstrated superior efficacy in skin moisturizing and skin-tightening, visibly in a fortnight, if taken daily because of the oral pathway of consumption, the effects are seen overall – including face, body and hair. Taking oral moisturizers like Ceramosides will supplement the loss of ceramides your skin loses due to age, lifestyle, pollution, weather conditions, et al. Long-lasting effects can be seen as the phytoceramides bind the skin together, thus making it supple, improving skin elasticity, glowing from within
2. Effervescent skin lightening tablets: Originally produced in the body, Glutathione is said to be a master antioxidant. Glutathione’s anti-oxidant properties is combined with antimelanogenic properties, that works by terminating melanin synthesis. Melanin gives skin its colour and Glutathione helps in inhibiting melanin formation. Especially because of skin’s relentless exposure to harmful sun and urban pollution, our skin ages before time, with dullness, patchiness and rough texture to the skin. And Glutathiones, helps in arresting just that, by bringing the skin to its brightest tone. Glutathione essentially helps flush the body toxins and eliminates free radicals. Apart from its action on toxins and free radicals, it also boosts immunity while working towards creating an even skin tone and radiance. Diet is the most natural way to boost glutathione levels, however there are a variety of glutathione supplements which are available in the market. Natural Glutathione supplements are available in the market in effervescent tablet form and it helps in enhancement of skin radiance, helps remove marks & diminish scars, arrests unnecessary skin pigmentation, reduces wrinkles & improves skin elasticity and improves the overall skin tone.
3. Chewable skin immunity boosters: The much revered lifestyle antioxidant and skin rejuvenating properties of Vitamin C are well known. Our skin is always fighting with the enormous quantities of free radicals produced by virtue of biological reactions and critically because of external insults such as UV radiations, pollution, and chemicals. This free radical overload (FRO) interferes in the cellular metabolism as well as leads to collagen degradation and melanin over production. Vitamin C is an essential vitamin and it holds the front-line position in immunity boosting. For example, Vitamin C is present at 100 times higher concentration inside immune cells than that in blood and while these cells fight an infection, concentrations go still higher This effective antioxidant serves not only to neutralize the free radical burst but also improves motility of immune cells. Balancing this FRO is important to ensure health of the skin and also to prevent the loss of collagen. Vitamin C intake in natural form like “aamla” extracts, help protect your natural beauty by reducing melanin pigmentation, increasing production and transfer of anti-ageing protein, exerts photo-protective effects by neutralizing free radicals and helps boost collagen.
4. Long lasting Skin health capsules: Silicon in the form of orthosilicic acid is the second most abundant element on earth, exceeded only by oxygen. Also, it is the third most abundant traced element in the human body. According to several scientific researches, it is suggested that silicon is important for optimal synthesis of collagen and for activating the hydroxylation enzymes, improving skin strength and its elasticity. It is shown that the physiological concentration of ortho-silicic acid stimulates fibroblasts to secrete collagen type I. Though we inherit silica, we still face a deficiency with age, thus supplementation of ortho-silicic acid is necessary. Dietary seafood, seawater, vegetables, whole grains and certain beverages are actually ingestible forms of silicon. While there are many therapeutic benefits of Orthosilicic acid like strengthening of bones, it has a great impact on beauty from within. The new entrant in the market is the choline-stabilised orthosilicic acid capsules are novel food ingredients that are used to enable silicon supplement. These help in inhibiting the ageing process in tissues, maintaining a youthful skin tone & increased collagen levels, stimulating cell metabolism & cell formation, aiding in articular cartilage connective tissues and helps retain moisture in the tissue, thereby helping in preventing wrinkles. Orthosilicic acid also has mild disinfecting and anti-inflammatory properties.
The edible beauty market is not just about supplements but it is about self-care, self-love, healthy and safe living and traveling within literally and figuratively to feel and look good!
(The author is co-founder and director at Adroit Biomed Limited)
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