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Kwality Wall’s reinvents its in-home ice cream range
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Monday, 04 May, 2026, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Kwality Wall’s (India) Limited, announced the launch of a new range of in-home ice cream variants, including tubs and party packs. This new portfolio marks a significant step in the company’s strategy to elevate everyday indulgence, with milk positioned as the hero ingredient.
The tubs and party packs will be available in two sizes—700 ml and 500 ml, depending on the flavour and format. Consumers can choose from a wide spectrum of flavour’s, spanning classic and regional favourites to premium indulgent options, including international flavours like Hawaiian Sundae and rich Indian varieties such as Kesar Bhog, celebrating diverse taste preferences.
India’s per capita consumption of ice cream continues to remain significantly lower compared to global markets, presenting a strong runway for growth. At the same time, the rapid emergence of multiple retail formats, particularly quick commerce, has played a pivotal role in accelerating in-home consumption across metro markets, unlocking new opportunities for the category. The products will be available across channels, including quick commerce platforms, enabling convenient, post-dinner impulse purchases.
Chitrank Goel, deputy managing director, Kwality Wall’s (India) Limited, said, “At Kwality Wall’s, we are constantly pushing the boundaries of innovation to deliver richer, more indulgent experiences to our consumers. As part of the world’s largest ice cream company, we bring together global expertise and deep local insight enabling us to introduce world-class flavours while crafting products uniquely suited to Indian preferences. Our new in-home ice cream range marks a strategic step in strengthening our core portfolio, with milk firmly at the heart of our offerings. We are committed to driving the next phase of growth and premiumisation in the category, while continuing to elevate everyday indulgence for consumers across the country.”
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