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Kurkure celebrates 25 years with launch of jowar puffs
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Wednesday, 24 September, 2025, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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Kurkure is marking its 25th year with the launch of Kurkure Jowar Puffs. With this, it steps into India’s millet-based snacking category, by bringing together the power of millets with the unmistakable taste.
For 25 years, it has been Made in India – created, developed, and nurtured for Indian consumers. Building on this legacy and deep consumer understanding, jowar puffs reflect the brand’s ability to fuse insight-led innovation with India’s culinary heritage.
Aastha Bhasin, director marketing – Kurkure and Doritos, PepsiCo India, said, “At PepsiCo India, consumer-centricity is at the heart of everything we do. Our vision is to continually innovate for evolving consumer tastes and preferences, while staying rooted in India’s rich culinary traditions. With Kurkure Jowar Puffs, we are reimagining a time-honoured grain in a format that is both accessible and irresistibly fun, a true expression of “Isse Achcha Kya Hoga”. This launch is a testament to our commitment to delight consumers while championing ingredients that resonate with India’s heritage and future.”
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