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Kraft Heinz MiO provides insurance to compensate for unwanted side effects of traditional energy drinks
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Friday, 08 December, 2023, 08 : 00 AM [IST]
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Pittsburgh and Chicago
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The pressure of keeping up with school and work, while living on their own for the first time, has driven Gen-Z's reliance on energy drinks to rise. While the energy drink market has surged by 71% since 2017, over 55% of people face adverse effects such as jitters, headaches, and fatigue, due to high sugar content, artificial additives, and dehydrating ingredients. As finals approach and students are cramming for exams, they are at higher risk of experiencing these unwelcome side effects.
MiO, the creator of the liquid concentrate category, is offering a solution with “Energy Drink Insurance,” addressing the pitfalls of traditional energy drinks head-on by compensating for damages caused by competitors. Participants can submit a claim to EnergyDrinkInsurance.com by describing their experience with energy drinks and the unwanted side effects it caused. MiO’s expert claims assessment team will evaluate and award compensation to select participants (ranging from $50 to $200) along with free MiO Energy to provide a source of better energy for next time.
Samantha Mills, director, brand communications at Kraft Heinz, said, “MiO goes beyond enhancing water; it's about adding benefits, like energy, that elevates hydration. With our new Energy Drink Insurance, we’re proving that MiO can help prevent unwelcomed energy side effects with a more uplifting alternative to ensure you stay energised and hydrated throughout your day.”
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