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KMF drives revenue growth and market expansion through value-added dairy product launch
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Thursday, 29 January, 2026, 08 : 00 AM [IST]
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Nandita Vijayasimha, Bengaluru
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Karnataka Milk Federation (KMF) has launched a new range of value-added dairy products along with an expanded product portfolio to align with evolving consumer lifestyles, growing nutritional awareness, and rising societal expectations.
This initiative reflects KMF’s focus on innovation and diversification, offering products that cater to health-conscious consumers, urban convenience needs, and changing dietary preferences, stated the federation.
By introducing fortified, ready-to-consume, and specialty dairy products, KMF aims to enhance consumer choice while adding greater value for milk producers. The expanded portfolio also underscores the federation’s commitment to quality, sustainability, and affordability, strengthening its position in the competitive dairy market while continuing to serve the nutritional needs of society.
The products were formally unveiled by Karnataka Chief Minister Siddaramaiah. Also present were B. Shivaswamy, managing director, Karnataka Milk Federation, along with officials of the federation.
In addition, the range includes Curd Probiotic Mango Lassi, Strawberry Lassi, and an Affordable Daily-Use Curd, designed for everyday consumption with a balance of taste, nutrition, and gut-health benefits. These products cater to regular households seeking convenient and flavourful probiotic options at accessible price points.
Under the Protein & Health category, the portfolio features N-Pro Milk, Probiotic Curd, and Probiotic Mango/Strawberry Lassi, formulated to support active lifestyles and enhanced nutritional needs. These offerings provide higher protein content and functional health benefits, making them ideal for fitness-focused consumers, growing children, and health-conscious adults, said the federation.
In the dairy & cooking segment, the federation offers medium fat paneer and dairy whitener. Under the convenience & safety category, there is GoodLife High Aroma Ghee and Nandini Pure Ghee now featured with QR codes for authenticity verification.
There are also budget-friendly packs like the Nandini Cow Milk and Curd.
These innovations aim to strengthen KMF’s market position by catering to health-conscious consumers and providing premium, traceable options under the Nandini brand, said KMF.
The launch of these value-added products will strengthen KMF’s market presence by tapping into emerging consumer segments and increasing overall consumption of dairy products. It also supports better price realisation for farmers by moving beyond liquid milk to higher-margin offerings. Through this expansion, KMF reinforces its role not only as a cooperative supporting rural livelihoods, but also as a modern dairy brand that responds proactively to changing market dynamics and consumer expectations.
KMF’s introduction of a new range of value-added products and expansion of its portfolio marks a significant step toward future-ready growth. By addressing changing lifestyles, nutritional needs, and societal expectations, the federation balances innovation with its cooperative values. This strategic move enhances consumer satisfaction, strengthens farmer incomes, and reinforces KMF’s commitment to sustainable development, positioning it as a resilient and progressive leader in the dairy sector, said the federation officials.
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