|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Kirana King aims to create 7,000 stores in 14 cities in coming 5 years
|
|
Saturday, 28 September, 2019, 14 : 00 PM [IST]
|
|
Our Bureau, Mumbai
|
With a vision of insulating traditional offline kirana shops in India from the online grocery and large format modern retail platforms, Jaipur-based grocery retail store aggregator Kirana King is looking at 7,000-plus outlets in 14 cities over the next five years. The company has already aggregated over 85 stores in the Pink City.
Anup Kumar Khandelwal, the start-up’s founder and chief executive officer, said, “Online platforms and large format modern retail are giving the tough time to the small Kirana stores, thereby eroding their competitiveness.”
“Hyperlocal offline kirana shops will remain as relevant in the Indian syntax if they stand united and collectively mobilise the power of their vast network. This is possible by adopting modern retail management tactics, technology, and infrastructure,” he added.
“Kirana King helps in providing all such transformational support and creates the dynamic alternate commerce platform that gives an edge in the challenging market,” stated Khandelwal.
The start-up plays a vital role in the transformation of offline traditional kirana stores while keeping the store owner’s identity and revenue interest intact. It invests in the infrastructure, technology and supply chain management.
Khandelwal said, “We also focus on giving a sense of pride to the kirana owners and boosting profitability, so that their gen-next remain interested and stay put in the family business.”
According to a report, India has over 12 million Kirana stores that still follow the traditional business practices. By introducing standardisation, digitisation, centralisation, and socialisation to the traditional kirana retail system, Kirana King aims to be the largest offline marketplace, having the bargaining power of economies of scale and reach.
Kirana King has its distribution centres and is working on linking the stores with a tech-supported supply chain management system. Collective promotional and marketing initiatives would be part of the strategy to boost footfalls, while offering a delightful experience to the consumers.
|
|
|
|
|
|
|
|
|
|