|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Kikkoman launches ‘Unleash Legendary’ campaign
|
|
Wednesday, 08 April, 2026, 15 : 00 PM [IST]
|
|
San Francisco, USA
|
Kikkoman Sales USA Inc., has announced the launch of ‘Unleash Legendary’, a multi-year campaign introducing a refreshed vision for its teriyaki portfolio – connecting nearly 400 years of Japanese craftsmanship with a new generation of home cooks.
As part of the campaign, Kikkoman is unveiling updated packaging and a reformulated teriyaki lineup designed for how consumers cook, experiment, and layer flavour across occasions – from weeknight stir-fries to weekend grilling.
Tak Hirota, chief marketing officer of Kikkoman Sales USA, Inc., said, "Gen Z treats sauces as essential tools for creativity in the kitchen. With our enhanced teriyaki lineup and the 'Unleash Legendary' campaign, we're showing how Kikkoman's heritage craftsmanship can help home cooks transform everyday meals into something delicious and unforgettable."
|
|
|
|
|
|
|
|
|
|