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JustKitchen enters India via Virtual Kitchen Services agreement with Kitchens Centre
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Tuesday, 14 June, 2022, 08 : 00 AM [IST]
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Vancouver, Canada
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Just Kitchen Holdings Corp., a technology focused and enabled operator of ghost kitchens specialising in the development of delivery-only food brands, has announced it has signed a royalty-based Virtual Kitchen Services Agreement with Cloud Retail Solutions Private Limited doing business as Kitchens Centre, which is located in New Delhi.
Effective April 16, 2022, the agreement makes JustKitchen's portfolio of food brands available for delivery in the large, new Indian market, which is planned to be authorized and deployed in multiple tranches.
Pursuant to the terms and conditions of the Agreement, Kitchens Centre has agreed to perform all services related to order intake and fulfilment including, but not limited to, food preparation, packaging and coordination of order pick-ups by third-party delivery service providers. In exchange for making its portfolio of approximately 30 food brands available to Kitchens Centre in India, JustKitchen will receive a percentage of net receipts on all orders and has agreed to provide access to its manuals and portals, provide training to Kitchens Centre's personnel, complete inspections and execute a mutually agreed upon a marketing strategy, among other terms.
Lakshay Jain, co-founder and CEO, Kitchens Centre, said, "We are thrilled to partner with JustKitchen to quickly ramp up its presence in all tier 1 cities in India within the year. With great recipe development capabilities by both Kitchens Centre and JustKitchen's culinary team, specialized ghost kitchen SOP's , and wonderful customer experience, we are confident that JustKitchen's brands will be an instant hit in the country.”
Kitchens Centre is the largest co-shared kitchen space provider in India with over 1000 kitchens, in 80 locations in over 25 cities and it works with more than 350 brands. The business aims to provide young food entrepreneurs with access to the cloud kitchen space. It also provides opportunities to established brands, like those of JustKitchen, to expand into new markets and explore business prospects in food delivery-centric locales across India.
Kitchens Centre also offers facilities on a kitchen-as-a-service ("KaaS") to its clients. KaaS is a service that provides a well-equipped, ready-to-use kitchen to anyone who wants to either start their new culinary venture or wants to expand to new locations without adding physical stores.1 Kitchens Centre provides ready-to-move-in, compliant delivery-based commercial kitchens to food and beverage brands aiming to reduce overhead costs for businesses, along with many other benefits.
Jason Chen, co-founder and chief executive officer, JustKitchen, said, "We are excited to enter the large Indian market, which is yet another new market for JustKitchen in 2022. Expanding our footprint across Asia and deploying our tasty proprietary menus plus third-party brands to new customers, in a scalable and asset-lite model, continues to be at the core of our competitive strategy. And Kitchens Centre's innovative business model makes our collaboration very exciting to certainly expedite our growth. To have Kitchens Centre offer JustKitchen's delivery-based brands to a significant new group of consumers in India is aligned with our mission of providing people around the world with authentic, high-quality and easily accessible food, all enhanced by the power of technology.”
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