|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Jubilant FoodWorks pulls ahead of QSR peers with faster service, sharper execution
|
|
Thursday, 27 November, 2025, 08 : 00 AM [IST]
|
|
Our Bureau, Mumbai
|
Jubilant FoodWorks (JFL), the master franchisee of Domino’s Pizza and Dunkin’ in India, appears to be pulling ahead of its quick-service restaurant (QSR) peers on the back of sharper execution, better delivery efficiencies and a renewed focus on customer experience. Industry analysts say that even as the overall QSR segment faces a consumption slowdown, JFL’s strategic push toward faster delivery and hyperlocal expansion has started yielding visible gains.
According to market tracking estimates, Domino’s has achieved one of the fastest delivery turnaround times in the sector, supported by tech-enabled route optimisation and dense store networks. Company insiders note that efforts over the last two quarters have centred on expanding 20-minute delivery zones and tightening kitchen operations to reduce preparation time. This is helping the brand regain momentum in urban clusters where competition from aggregators and cloud kitchens had intensified.
Jubilant’s selective menu revamp—particularly the introduction of value offerings and combo pricing—has also helped the company stabilise demand amid rising inflation. While discretionary spending remains cautious, Domino’s value platforms and strong digital loyalty base continue to attract repeat customers. Over 70% of the brand’s orders now come through its own digital channels, one of the highest in India’s QSR ecosystem.
Analysts indicate that the company’s strategy of network expansion, especially in tier II and III markets, is another growth driver. These regions are witnessing strong adoption of QSR formats, and Domino’s first-mover advantage is helping the brand consolidate share ahead of new entrants.
Although the competitive landscape remains tight for the broader QSR industry, Jubilant FoodWorks’ operational discipline, delivery leadership and sustained investments in technology place the company in a favourable position to outperform peers in the coming quarters.
|
|
|
|
|
|
|
|
|
|