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Jorge Garduño to become Coca-Cola's new chief customer & commercial officer
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Monday, 18 December, 2023, 08 : 00 AM [IST]
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Atlanta, USA
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The Coca-Cola company announced that Jorge Garduño, who has led the company’s business in Japan and South Korea since 2020, will become chief customer & commercial officer. He is expected to begin the new role February 1, 2024. Garduño will succeed Elaine Bowers Coventry, who is taking a newly created role in the company’s Europe operating unit as president, Europe East operations.
Garduño brings extensive knowledge of the company to the customer & commercial function, which aims to drive short- and long-term value growth across markets globally.
John Murphy, president, and chief financial officer, who oversees customer & commercial, said, “Jorge is well-regarded as a strong operator and is one of the company’s foremost experts in revenue growth management. In his career, spanning Latin America, Europe and Asia, he has successfully led complex customer relationships and commercial transformation to drive long-term value and growth. Jorge will build upon the progress made by Elaine and take the Customer & Commercial agenda to the next chapter of growth. I thank Elaine for her tremendous contributions and wish her the best of success in her new role.”
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