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Jones Soda expands Fallout beverage platform
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Wednesday, 01 April, 2026, 08 : 00 AM [IST]
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Seattle, USA
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Jones Soda Co., has announced the national rollout of Fallout-inspired Sunset Sarsaparilla 12-packs to club store locations across US and Canada, marking the company's largest licensed club-store deployment to date.
Convoys carrying the Sunset Sarsaparilla beverage are currently delivering products to club store warehouses throughout North America. The rollout significantly expands the availability of the previously limited-release product and establishes national club-channel distribution for the licenced beverage platform.
The launch builds on its partnership with Bethesda Softworks, bringing one of the most recognisable beverages from the globally successful Fallout franchise into physical retail distribution.
It expects the rollout to contribute meaningful incremental revenue during 2026, supported by strong fan engagement, national retail visibility, and high-velocity club pack formats designed to drive repeat purchases.
Scott Harvey, chief executive officer, Jones Soda Co., said, "Expanding Sunset Sarsaparilla into national club distribution reflects the strength of our licenced partnership strategy and our ability to execute at scale with major retail partners. We are encouraged by the early retail response and sell-through indicators, which reinforce the demand for authentic collaborations that connect deeply with highly engaged fan communities."
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