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JOI observes Durga Puja with launch of  Probiotic Coorg Elaichi Lassi
Friday, 30 September, 2022, 08 : 00 AM [IST]
Nandita Vijay, Bengaluru 
JOI Farms of the JIS Group,  known for its premium dairy products like A2 Milk, Probiotic Lassi and Yogurt in Kolkata and Greater Kolkata now presents a new flavour, the Coorg Elaichi Lassi. The  flavour will be launched on the occasion of Durga Puja in West Bengal.
The naturally extracted flavour is derived from freshly harvested cardamom from the fields of Coorg, Kerala. This is an exotic variety of cardamom locally referred to as the “Malay Yalakki” and is grown by a sizable number of small and marginal farmers in over 11,000 hectare of land.
These little green capsules do much more than just add a mouth-watering flavour to the lassi. It has a lot of notable health benefits and medicinal values that are good for the human body :
The antioxidant and diuretic properties of cardamom help people with high blood pressure and may lower it.
It can help in curing digestive problems including ulcers and other issues. The use of cardamom to treat bad breath and improve oral health is an ancient cure. A study proves that chewing cardamom can help in fighting bacteria that cause dental cavities. These are just some of the benefits of cardamom from the several other benefits. Cardamom has proved to be safe for all and is one of the most versatile spices used in the Indian household.
So far JOI has two flavours of Lassi - Plain Lassi and Litchi Lassi. The Coorg Elaichi is the third flavour launching this Durga Puja. Since Durga Puja is all about eating delectable food and beverages along with pandal hopping and celebrating, JOI Farms is introducing a delicious and healthy companion for you to binge on this festivity! Adding a rich and spicy touch to your Puja shenanigans, The Coorg Elaichi Lassi is the perfect beverage this year!
What makes it special is that it is a Probiotic Lassi made with the patented BB12 from the Danish bioscience company Chr- Hansen probiotic which is good for cleansing the gut and promoting digestion. It is the only available probiotic lassi in the Eastern market to date. Only 8 gram of sugar per 100 gram is used which makes it a healthy choice for consumers. The cardamom flavour is naturally extracted from real spices and not artificial flavours. With no added preservatives, chemicals, antibiotics or additives, the quality of the product is not compromised and speaks for itself.
Anmol Singh Narula of JOI Farms said, “We  have decided to introduce a new flavour of lassi for our customers - the Coorg Elaichi Lassi. Amidst the celebration, one might forget to look after their health and focus on the junk food and beverages and so we bring a healthier and tastier option to keep the celebrations on!”
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