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JK Masale appoints Khan as brand ambassador
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Tuesday, 26 August, 2025, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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JK Masale announced Bollywood actor Saif Ali Khan as its brand ambassador – a collaboration rooted in shared values and legacy. In Khan, the brand sees a natural alignment. As a member of one of India’s most celebrated royal families and a widely respected actor, he represents the ideal balance of heritage and modern appeal. His credibility, charm, and sophistication echo the journey of the company - where deep-rooted tradition meets the evolving tastes of contemporary India.
The campaign featuring Saif will centre around three key themes: Royalty & Heritage; Authenticity & Trust; Modern Sophistication.
Ashok Jain, managing director of JK Masale, said, “In Saif Ali Khan, we see a reflection of our own journey. His royal lineage, refined persona, and the trust he commands make him a natural fit for a brand like ours. This partnership goes beyond endorsement - it is a union of legacies, where tradition and modern taste come together.”
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