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JioHotstar x Swiggy Smash: Burgers dethrone biryani with 100+ orders
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Wednesday, 13 May, 2026, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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In a defining leap for the future of streaming, JioHotstar, in partnership with Swiggy, launched a first-of-its-kind in-app food ordering experience natively integrated within its platform. With over 37 million users already experiencing the feature during the ongoing cricket season, the integration combines live sports, contextual triggers and seamless in-app checkout, a capability that moves beyond discovery to enable real-time transactions within the streaming environment.
Available across 690+ cities, the experience allows viewers to browse restaurants, unlock exclusive match-triggered and ‘can’t miss’ offers, place orders, and track deliveries, all without leaving the live stream. Built exclusively for mobile, the feature enables a fully native and seamless journey from discovery to checkout within the JioHotstar platform, creating a more immersive, rewarding, and transaction-led match-time experience for fans through contextual engagement and exclusive moments designed specifically for live consumption.
As the experience has scaled, early signals are highlighting notable match-time ordering trends and how millions of users are actively engaging with the in-stream journey. Burgers have overtaken biryani as the most popular dish during live matches, signalling a shift in fan preferences, while impulse ordering continues to surge, with one user placing as many as 34 orders over the season. In a standout moment, a single user ordered over 100 burgers in one transaction, reflecting the scale of group consumption during key match moments.
Ishan Chatterjee, CEO – Sports, JioHotstar said, “We are moving towards a world where the boundaries between content and commerce are becoming increasingly fluid. Streaming platforms will no longer operate in isolation, but as integrated environments that anticipate and enable what users want to do in the moment. Bringing together live sports and real-time commerce is an early expression of that future, one where engagement is not just about watching, but about acting in the moment.”
Rohit Kapoor, CEO, Swiggy Food Marketplace, said, “Live sports viewing has evolved into a highly interactive experience, where fans often multitask while staying deeply engaged with the action. Ordering food during a match is already second nature for many viewers, and our partnership with JioHotstar allows fans to enjoy their favourite food and the match at the same time, without missing out on either.”
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