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Japan’s protein food co Invigorate Foods unveils Genki-Ya Tofu in India
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Thursday, 02 May, 2019, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Invigorate Foods, a Japanese company and a part of Japan’s Takeda Global, has launched Genki-Ya Tofu in India. It is the only Tofu which is prepared from fresh soy milk extracts. The Tofu and other products by Invigorate Foods will be manufactured keeping in mind the highest quality of international standards.
From left to right: Kentaro Takeda, global managing director, Invigorate Foods; guests from the Japanese embassy, and Naveen Sundriyal, managing director, Invigorate Foods
Kentaro Takeda, global managing director, Invigorate Foods, said, “We are proud to launch Make in India-manufactured products made from fresh soy milk extracts. India and Japan share excellent bilateral ties, and this initiative is a part of the Make in India strategy by our company.”
“We have also kept in mind to provide an authentic taste to the products without adding any preservatives. We have even planned to export products made from soy milk extracts from India to Israel, Qatar and other Middle-Eastern countries and gradually to other countries,” he added.
Invigorate Foods is planning to invest Rs 600 million over the next three years in plant, equipment and other capital goods required for manufacturing of soy milk products in India.
The company plans to launch various products manufactured from fresh soy milk extracts such as Genki-ya Silken Tofu, Genki-ya Firm Tofu, Genki-ya Extra-Firm Tofu, fresh soy milk, flavoured soy milk, yoghurts and donuts.
The products will have authentic taste and texture in the products since the company has imported well-developed and highly-equipped machinery from Mase Tofu Machine, Japan (which is one of the world’s best tofu manufacturing machine providers).
Naveen Sundriyal, managing director, Invigorate Foods, said, “Our company is launching a number of products in India at a time when vegan food is being adopted by lot of diet-conscious Indians.”
“Fresh soy milk can not only be consumed in the form of Tofu, so we have also planned to introduce other soy milk products in India. We plan to distribute it pan-India by the end of next year and look at providing employment to over 1,000 people in the near future,” he added.
Invigorate Foods Pvt Ltd aim since inception is to introduce healthy and high in protein food in Indian and global markets. The company lays a lot of focus on quality, and its products undergo a rigorous testing process before they reach the customers.
Chie Annaka, Japanese author and dietitian, talked about the various benefits of Tofu.
She stated, “Tofu has various health benefits, and is a better option compared to cheese. It helps to lower bad cholesterol and enhance the quality of skin and hair.”
“Tofu has a very low calorie count, which also makes it an ideal option for people who want to lose weight. It has also been said that Tofu is beneficial in reducing the risks of different types of cancer,” Annaka said.
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