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Jaisalmer Indian Craft Gin to participate in The Gin Explorer Club Mumbai
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Wednesday, 04 January, 2023, 16 : 00 PM [IST]
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Our Bureau, New Delhi
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After a phenomenal response from the audience in previous editions, Jaisalmer Indian Craft Gin from the house of RadicoKhaitan Limited is all set to participate in India’s biggest gin festival, The Gin Explorers Club in Mumbai. The Mumbai Edition of this vibrant festival will take place at the Jio World Garden on January 7 and 8, 2023.
At the previous event, held in Bangalore, the company set up an experiential bar for its Jaisalmer Indian Craft Gin at Jayamahal Palace, which was a superhit among the gin connoisseurs present there. Five signature Jaisalmer Indian Craft Gin cocktails were served at the bar along with the other host of activities and musical extravaganza.
With its introduction in Delhi in 2017, The Gin Explorer Club has become India’s Biggest Gin Festival that follows the philosophy, “Make India fall in love with gin”. It provides an immersive experience as they bring multiple gin brands, eateries, music and more — all under a single roof.
Talking about the gin market, Amar Sinha, chief operating officer, RadicoKhaitan Limited, said, “Participating in this event has been nothing less than a delightful opportunity for us to create brand awareness among the target groups. The response we have witnessed with a massive footfall so far proves that people love exploring these experiential events, which encourages us to participate in such events all the more and exhibit this luxurious offering which in itself is nothing less than an experience.”
“While premium gin is an internationally favoured spirit, we are elated to witness the emergence of this spirit in the Indian market. Our partnership with this event showcased our international quality offerings using truly Indian ingredients,” Sinha concluded.
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