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ITC’s Fabelle Trinity – Truffles Extraordinaire costliest chocolate
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Wednesday, 23 October, 2019, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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ITC Fabelle, the home-grown luxury chocolate brand, recently unveiled the limited edition Trinity - Truffles Extraordinaire, which holds a Guinness world record for the most expensive chocolate.
Present at the launch, which took place at the ITC Grand Central Mumbai, was Michelin star chef Philippe Conticini, who is the co-curator of the brand, and has numerous innovations to his credit in a career spanning over three decades.
The range, which will be available on a made-to-order basis, brings alive the cycle of life, represented by the Creator, Nurturer and Destroyer, in a box of handcrafted truffles, each representing a concept.
It will be encased in a hand-made wooden box, each containing 15 truffles, each weighing approximately 15g. It will be priced at Rs 1,00,000, inclusive of taxes.
The Trinity - Truffles Extraordinaire range uses some of the rarest ingredients and finest single-origin cacaos in the world.
Consumers and chocolate connoisseurs in India will experience Fabelle’s signature multi-sensorial and multi-textural experience through this trio of truffles, each of which are an expression of a hero ingredient, representing the cycle of life.
“Like the coconut which symbolises the beginning in the Creator, the rare Jamaican Blue Mountain coffee in the Nurturer or the Grand Cru dark chocolate in the Destroyer, each masterpiece unfolds a mystical story for the Indian consumers to experience,” said the company.
Since its launch in 2016, Fabelle has been pioneering innovative launches with the endeavour to grow, evolve and develop the Indian chocolate palette and has emerged to be a trendsetter in the luxury chocolate segment.
From launching the Elements re-imagined range, that is inspired by the five elements of nature and the Gianduja range which is inspired by Napolean era’s Italian Delicacy to introducing India to the fourth type of chocolate, the Ruby chocolate, and the latest Dark Milk chocolate, it has been instrumental in crafting chocolates that are inspired by beyond ordinary.
Expressing his delight on setting higher benchmarks for the Indian luxury chocolate market, Anuj Rustagi, chief operating officer, chocolates, confectionery, coffee and new categories, Foods Division, ITC, said, “Our emphasis has always been on quality and the approach entirely artisanal, and Trinity - Truffles Extraordinaire serves as a perfect testament to the same.”
“This master piece is a reflection of best of both the worlds coming together. With Conticini’s international expertise and Fabelle’s understanding of Indian chocolate consumer preferences and institutional strength, we have been able to deliver a world-class product which we take pride in,” he added.
“After several months of R&D (research and development), we have delivered a product, in which India can take pride in and stayed committed in our constant endeavour of being at the forefront of introducing Indian consumers to distinct chocolate experiences,” Rustagi said.
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