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ITC Sunfeast Dark Fantasy unveils 360 degree campaign for Batman fans in India
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Thursday, 03 March, 2022, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Sunfeast Dark Fantasy, the premium center filled cookie brand from ITC, has joined hands with Warner Bros. Pictures (India), to celebrate the global release of the all-new big-screen film ‘The Batman’. Ahead of the world premiere of the movie on March 4, 2022, the brand has planned a series of experiences for its consumers to heighten the excitement around the release.
The brand unveiled this partnership through the launch of an ad film that draws parallels between the brand and the DC Super Hero whose day begins when a regular day ends. The film shows visuals / clips of both Batman and Dark Fantasy cookie, and hails them as super heroes who keep trouble at bay. The film is amplified via digital and social media, as well as HD channels.
Further accelerating the interest of the audience, the brand has designed a Batman themed Sunfeast Dark Fantasy Gift pack, specifically for select consumers and influencers.
In anticipation of the film’s release, Sunfeast Dark Fantasy also rolled out an engaging contest, where consumers solve riddles and get a chance to win exclusive ‘The Batman' merchandise and The Batman - themed gift hampers. The brand has also planned in-cinema experiences, where special QR codes can be scanned to enter the contest.
Ali Harris Shere, chief operating officer, biscuits and cakes cluster, foods division - ITC, said, “Batman enjoys a global fandom. Sunfeast Dark Fantasy is about creating indulgent choco experiences. Batman is a hero who comes to people’s rescue when they are in difficult situations. As depicted in our brand TVC, these virtues resonate with Sunfeast Dark Fantasy, which offers consumers an escape after a stressful and tiring day by helping them find their moments to indulge in their little fantasies. There is a synergy between Batman and Dark Fantasy, and the attributes the Super Hero fit in seamlessly with the brand’s core proposition, ’End your day, the Fantasy way.”
George John, director – marketing, Warner Bros. Pictures, said, “Through this collaboration we have been able to reach out to a wide audience and generate tons of excitement among Batman fans and moviegoers in India.”
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