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ITC launches milkier and crispier variant of Sunfeast Marie Light Vita
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Tuesday, 14 August, 2018, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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ITC’s Foods Division has introduced a differentiated offering, Sunfeast Marie Light Vita in the Odisha, Maharashtra and South markets. Marie Light Vita is a milkier, tastier and crispier variant.
The brand, which is known for its innovative and wholesome offerings, have aimed to further enrich the tea time experience by crafting a product that is milkier and tastier, thereby adding more excitement to one’s cup of tea.
This new milky Sunfeast Marie Light Vita is a delicious offering that suits the taste buds of everyone in the family, including kids. Children can now enjoy Sunfeast Marie Light Vita dipped in milk as an evening snack.
Sunfeast Marie Light Vita has been created in a unique stay-fresh pack. It contains two individual inner packs inside one pack, which ensures lesser breakage and convenience of storage and keeps the product fresh for a long time even after the seal of the outer pack is broken.
The company has signed popular Odia actors Archita Sahu and Sabyasachi Mishra as the brand ambassadors for Marie Light Vita.
“We strive to craft superior offerings which deliver value for consumers. With Sunfeast Marie Light Vita, our team decided to offer a delicious biscuit which enriches the tea time experiences of consumers,” stated Paritosh Wali, chief operating officer, biscuits and confections cluster, Foods Division, ITC Limited.
“With the all new innovation-inspired, stay-fresh pack, consumers can now enjoy the crispiness of biscuits, with milkiness, thereby offering superior taste. We are certain that Sunfeast Marie Light Vita’s association with Sahu and Mishra will enhance the consumer experiences about the product,” he added.
Sunfeast also created a festive frolic during the Rath Yatra at the Puri beach to provide a first-hand experience of the new offering to consumers. A series of entertaining activities were curated with an endeavour to refresh the devotees post performing the Rath Yatra rituals. The consumers tasted the brand new Sunfeast Marie Light Vita with teas from different parts of the country, including Kerala, Assam, Darjeeling and the Nilgiris.
The product will be available at modern and general trade outlets across Odisha in a convenient pack size of 300g, priced at Rs 38.
The popular offerings of ITC’s branded packaged foods business include Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman and GumOn.
The Foods business is today represented in multiple categories in the market - staples, spices, ready-to-eat, snack foods, bakery and confectionery and the newly-introduced juices and beverages. It exports its products to the key geographies of North America, Africa, the Middle-East and Australia.
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