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ITC Foods’ salty snack brand Bingo! signs Singh as brand ambassador
Thursday, 16 May, 2019, 15 : 00 PM [IST]
ITC Foods’ salted snack brand, Bingo!, has now signed Bollywood superstar Ranveer Singh as the brand ambassador for its portfolio. He will now be the face of the brand on all its advertising across multiple media touch points.

Commenting on the association, Hemant Malik, divisional chief executive, foods division, ITC, said, “Singh’s personality exemplifies quirkiness and originality like no other, which is in absolute sync with the brand’s ethos.”

“He has elevated the excitement quotient in our new communications for Bingo! Mad Angles and Bingo! Tedhe Medhe with an energy only he can bring. With this association, ITC aims to break further barriers and scale new heights in the snacking space,” he added.

Excited about the brand association, Ranveer Singh said, “It is an absolute pleasure to associate with a world-class brand like Bingo!. I have always enjoyed the innovative flavours and witty communication that Bingo! serves to its consumers.”

“Through this association, I hope we delight the consumers even more and take the success story of Bingo! to further heights and glory,” he added.

ITC's branded packaged foods business is one of the fastest-growing foods businesses in India, driven by the market standing and consumer franchise of its popular brands - Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Fabelle, Sunbean, ITC Master Chef, Farmland, Mint-o, Candyman and GumOn.

The foods business is today represented in multiple categories in the market - staples, spices, ready-to-eat, snack foods, bakery and confectionery and the newly-introduced juices and beverages.

“The food brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC's in-house R&D (research and development) capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing and packaging strengths, and a robust distribution network,” stated the company.

ITC's uncompromising commitment to its consumers ensures adherence to high levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point- (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products.

The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa, the Middle-East and Australia.
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